Bloom Yellow Bottles

Underwater southern kelp forest with sunlight filtering through the canopy
Representative imagery

The Science Behind the Yellow Bottles

Nothing in here is a nutrient trick. It’s a signal.

Seaweed, fish, humates, silica, sugars. For 26 years the Bloom range has been built on inputs that don’t feed the plant so much as tell it what to do. The research category has a name now: biostimulants. Here’s how it works, and where each bottle fits.

$4.9Bglobal biostimulant market, 2026 estimateMarkNtel 2026
~1/3of that market is seaweed extract, the single biggest sliceMarkNtel 2026
198peer-reviewed seaweed trials pooled in a 2026 meta-analysisFrontiers 2026
+16%average yield response to Ascophyllum extracts across that poolFrontiers 2026

Market figures are analyst estimates and vary by firm. Yield figures are pooled averages across crops and conditions, not a promise for any one grow.

The category, mapped

Five kinds of biostimulant. Bloom runs on all five.

The industry body (EBIC) and the EU regulation sort biostimulants by what they’re made from. Tap a group to see what the research says it does and which bottles sit in it.

Seaweed extracts

Brown kelps carry 30–40% of their dry weight as polysaccharides (alginate, fucoidan, laminarin) plus polyphenols and osmoprotectants. Research on Ascophyllum, Laminaria and Durvillaea extracts shows plants reading those molecules as an early-warning signal: stress genes and nutrient transporters switch on ahead of heat, drought, salt or frost.

  • Pooled yield response across 198 trials: +16% for Ascophyllum, higher for Laminaria
  • Best responses when applied before the stress, every 10–14 days
  • Soil and root-zone application edged foliar in the meta-analysis

Bottles in this group

Sources: Ali et al. 2021; Shukla et al. 2019; Pérez-Oñate et al. 2026.

Comparing rooting products? What’s really in your rooting bottle?

Protein hydrolysates

Fish protein that has been hydrolysed (broken down). The published work on protein hydrolysates shows lifted nitrogen metabolism and better nutrient translocation, with the strongest effects under stress. Bloom’s fish input is hydrolysed Southern Bluefin Tuna.

  • Effects in the research are strongest when the plant is under stress

Bottles in this group

Sources: Int J Mol Sci 2023 (protein hydrolysates review); Molecules 2020 (fish by-products); Nardi et al. 2016.

Humic substances

Humic acid from leonardite: Humate carries 10%. Research shows humics switch on the root H⁺-ATPase pump and extend root hairs, which is why humate-treated plants can pull more from the same feed. The Humate label declares potassium hydroxide in the bottle.

  • Root hair length and density lift: the “nutrient acquisition response”
  • Better nutrient use efficiency, especially nitrate
  • Shifts in primary and secondary metabolism tied to stress tolerance

Bottles in this group

Sources: Canellas et al. 2015; Nardi et al. 2016.

Silicon

Not essential for most plants, but the only inorganic substance the EU biostimulant regulation recognises. Silicon deposits in cell walls and supports cell-wall strength. Bloom Silica is the silicon bottle in the range: 31% silicon (as monosilicic acid) and 21.2% K2O.

  • Mechanical strengthening of tissue, less lodging
  • High-accumulator crops (grasses, cucurbits, rice) respond most

Bottles in this group

Sources: Biomolecules 2021 (EU biostimulant substances review); Savvas & Ntatsi 2015.

Complex organics

The catch-all group in du Jardin’s taxonomy: sugars, plant extracts and mineral complexes that work mostly through the root-zone biology rather than the plant directly. SWTNR is built to feed the microbes that in turn feed the roots.

  • Carbohydrates as a food source for rhizosphere microbes
  • Seaweed extracts measurably shift the soil microbiome alongside growth
  • Cal-Mag and Sea Minerals carry declared nutrients, so they sit on the fertiliser side of the line

Bottles in this group

Sources: du Jardin 2012/2015; Arioli et al. 2021 (seaweed extract and rhizosphere metagenomics).

Also in the range: the base-feed lines these sit on top of

Macro of a plant root covered in fine root hairs in dark soil
Representative imagery

How a seaweed extract actually works

It isn’t hormones. It’s priming.

The old story was “kelp is full of plant hormones”. The industry’s own white paper now says the hormone levels in extracts sit well below the dose a plant responds to. What the gene-expression studies show instead: the extract’s large molecules are read as a signal, and the plant switches on its own stress and uptake machinery early.

1 · In the kelp

Polysaccharides, polyphenols, betaines and mannitol. The large molecules are the point.

2 · At the plant

Read as a signal, applied foliar or at the root zone ahead of stress. Ali et al. report a 10–14 day interval as the optimum.

3 · Gene expression

Stress-response and antioxidant genes, carbohydrate metabolism and nitrogen transporters come up (Arabidopsis, tomato, maize).

4 · What you see

Plants that hold up under heat, drought, salt and frost, and use more of the feed they’re already getting.

Pathway drawn from Shukla et al. 2019 (Frontiers in Plant Science), Santaniello et al. 2017 and Ali et al. 2021.

Four inputs, four pathways

Same idea, different door.

1
HarvestCold-water brown kelps, such as southern bull kelp (Durvillaea) and North Atlantic Ascophyllum, with the heaviest polysaccharide load.
2
ExtractProcessing breaks the cell-wall alginate matrix so the large molecules come free. A cold steep in a bucket leaves most of them behind.
3
ApplyFoliar or root zone, before the stress rather than after.
4
SignalFragments are read as elicitors; stress, antioxidant and transporter genes come up.
5
ResultPlants hold through heat, drought, salt and frost, and get more from the same feed.

Kelp bottles

Sources: Shukla et al. 2019; Santaniello et al. 2017.

Underwater southern kelp forest
Representative imagery
1
SourceSouthern Bluefin Tuna, a dense protein source.
2
HydrolyseThe tuna protein is hydrolysed (broken down).
3
ApplyRoot zone for Seafuel; foliar for Groigen and Florigen. Timing is on each product page.
4
UptakeTaken up through the roots (Seafuel) or the leaf (Groigen, Florigen).
5
ResultLifted nitrogen metabolism and better translocation, strongest under stress.

Fish bottles

Sources: Int J Mol Sci 2023; Molecules 2020.

Southern Bluefin Tuna swimming in open water
Representative imagery
1
SourceLeonardite, an oxidised lignite. Humate carries 10% humic acid.
2
ExtractThe Humate label declares potassium hydroxide in the bottle.
3
ApplyRoot zone. Rate and timing are on the Humate page and label.
4
SignalThe root plasma-membrane H⁺-ATPase pump activates and root hairs extend.
5
ResultMore root-hair surface, and more nutrient pulled from the same solution.

Humate bottle

Sources: Canellas et al. 2015; Nardi et al. 2016.

Exposed leonardite seam, a dark layered humic mineral deposit
Representative imagery
1
SourceA plant-available silicon input. The declared form is on the Silica page and label.
2
ApplyRoot zone through the run, at the label rate.
3
DepositSilicon lays down in cell walls and under the cuticle.
4
StrengthSupports cell-wall strength: thicker, stiffer tissue.
5
ResultStronger stems.

Silica bottle

Sources: Biomolecules 2021; Savvas & Ntatsi 2015.

Macro of silica deposited in a plant cell wall, honeycomb structure
Representative imagery
Flowering canopy under heat stress on the left beside a canopy holding up on the right
Representative imagery

Where it fits in a grow

Keep your base nutrient. Add the signal when it counts.

Bloom isn’t a feed program you swap in. It’s a set of tools you lay over whatever base you already run. Pick the weeks that matter and the bottle that does that job. Tap any bottle to open its page.

Veg and transplant

Root start, early branching and a foliar fish feed. Timing is on each page.

Flower, weeks 1–2

Setting up the flower phase.

Flower, weeks 3–4

The size and density step. Rate and system detail are on the Phat page and feed chart.

Flower, weeks 5–8

The terpene and oil step. OOZE runs at 2.5 ml/L from week 5. System detail is on the Ooze page and feed chart.

Last 2 weeks

The finishing step. Rate and timing are on the Final page, label and feed chart.

Any week, as needed

Root-zone and structural tools you can run across the grow.

The PHAT weeks 3–4 / OOZE weeks 5–8 split is the standard schedule. Facilities that know the tools sometimes run four weeks of PHAT and two of OOZE to lean toward bulk; that’s an option, not the default. Every rate is on the bottle label, the feed chart and each product page.

Straight talk

What we won’t tell you, and why.

Seaweed isn’t sold as a hormone product.

EBIC’s 2023 white paper says the hormone levels measured in commercial extracts sit well below the dose a plant responds to. The polysaccharide and polyphenol fraction is the point, so that’s what we talk about.

It’s not a base nutrient.

Biostimulants change how the plant uses what it’s already getting. Keep whatever feed you run. Nothing on this page replaces it, and we won’t pretend a biostimulant bottle is a food.

Results are pooled averages.

The meta-analysis numbers above are across hundreds of trials, crops and climates. Your result depends on your stress, your medium and your timing. That’s why we’d rather show you a trial than a promise.

The evidence rack

Read it yourself.

Biostimulant Properties of Seaweed Extracts in Plants: Implications towards Sustainable Crop ProductionAli, Ramsubhag & Jayaraman · Plants 2021
Review
Ascophyllum nodosum-Based Biostimulants: Plant Growth, Stress Tolerance and Disease ManagementShukla et al. · Frontiers in Plant Science 2019 · modes of action
Review
Ascophyllum nodosum Seaweed Extract Alleviates Drought Stress in ArabidopsisSantaniello et al. · Frontiers in Plant Science 2017 · drought-response gene expression
Gene expression
Crop yield responses to seaweed extract biostimulants: a meta-analysisPérez-Oñate et al. · Frontiers in Plant Science 2026 · 198 studies, 2,021 comparisons
Meta-analysis
Increased growth response of strawberry roots to a Durvillaea potatorum + Ascophyllum extractMattner et al. · J Appl Phycology 2018 · a published field trial of a commercial extract from the same two kelp species, independent research and not Bloom data
Field trial
Biostimulant Properties of Protein Hydrolysates: Recent Advances and Future ChallengesInt J Mol Sci 2023 · amino acids, peptides, nitrogen metabolism
Review
Fish By-Product Use as Biostimulants: State of the Art and Regulation in the EU and USAMolecules 2020 · fish protein hydrolysates
Review
Physiological responses induced by protein hydrolysates and humic substancesNardi et al. · Scientia Agricola 2016 · H⁺-ATPase and nitrogen uptake
Review
Silicon, seaweed, protein hydrolysates and humics: the EU-recognised biostimulant substancesBiomolecules 2021 · silicon as the one inorganic biostimulant
Review
Recent insights into the mode of action of seaweed-based plant biostimulantsEuropean Biostimulants Industry Council · 2023 · the “not hormones” position
Industry